The Pro’s and Con’s of a One Page Website
So you may be wondering if a one page website is right for you. You don’t have a lot of content – and you want to keep your site clean and simple. Well, from our experience, we’ll weigh up the pro’s and con’s of a one page website and let you make up your own mind at the end… We’re pretty sure we know what you’ll decide!
What is a One Page Website
Ok – so first of all – let’s define it.
A one page website is a website, with all of its content contained within one page. There might still be various links at the top of your page, but each link will simply direct you to a particular position on that one page. You can also move through the content by scrolling down the page and finding the relevant information you’re looking for.
Let’s start with the positive aspects about having a one page website. Well, actually, we can think of one…
Quick and Easy set up.
Setting up a one page website is definitely quicker and easier than a multi-page site. This can be proven by the fact that so many web design companies have some sort of page limit when creating websites. It takes time to set up a new page, get the links all sorted, create meta data for each page, etc etc.
So now the con’s – we’ll just list a few here, hopefully just enough for you to be able to make up your mind about whether or not a one page site is right for you.
Not User Friendly
People are lazy. We all know that. And lazy people don’t like a one page website because in order to find the information they’re looking for, they have to do lots of scrolling. So by having a one page website – you risk annoying some of your users and turning them away from your site.
It can be hard to find a clean and tidy layout for a one page website. We often find that sections of information, generally need to have different layouts. If you’re putting multiple sections on one page, it can end up having a bit of a ‘dog’s breakfast’ appearance. Consistency can be difficult to maintain on one page.
Bad for Search Engines
Search engines (like Google) are not really too keen on a one page website. That’s because they love information – the more the better, and they love lots of pages – the more the better! Search engines thrive on websites creating new and interesting content on a regular basis. You just can’t do that on a one page website. The more pages your website has, the more interesting it is to the search engines.
Bad for SEO
SEO is much harder to perform on a one page website. Similarly to the point above – search engines like Google thrive on you have separate meta data for each page of your website. Each page should use unique sets of keywords wherever possible. If all your content is on one page – you’re limiting your SEO capabilities.
What did you decide?
So we’ve listed a few issues that we believe are quite valid when it comes to having a one page website. Take from it what you will, but if you still go down the path of a one pager – be prepared to revamp your site in the very near future when you realise your traffic is non-existent, or not growing in the manner you’d expect. Of course there could be many other factors at play, but getting the foundations right from the very beginning is the most important part of setting up your website to thrive.